Content Strategy – are we getting it right? This paper prompted me to investigate further; what I found was illuminating although, not unexpected; people generally do not engage with content to the degree we think they do and certainly nowhere near the level quoted by innumerable statistics released by marketers. With a few marginal differences […]
Solving all marketing problems: What is a city ‘smart’ The notion of a ‘smart city, as with most ‘catchy expressions’ has taken firm hold in the vocabulary of the 21st century. Not a strategy goes remiss without this concept at least, getting a mention; yet, I submit , the idea still does not have a […]
Solving all marketing problems: The Chief Marketing Technologist Sound-bite: Do we need such a being; surely it is every marketer’s raison d’être? have long been an advocate that marketers need to have a distinct competence in understanding consumer behavior. IO have noticed a significant trend to pass this responsibility to others, whether they be outside […]
Does technology cause disruption or has technology allowed consumers to behave the way they have always wanted to?
Destination marketers: do you really understand the traveler? Sound-bite: Do we really know how and why people determine where to travel to? It is not at all clear that destination marketers really understand the traveler market. Whilst at a macro level certain observations can be made and are apparently true too many arguments with inherent […]